“I AM SOO SORRY!”īy Wednesday evening, the video had been removed from YouTube because of a copyright claim from Ms. “It was fake and I wish that everyone knew that!!!!” she wrote.

Hammonds apologized to the company in an e-mail message Tuesday morning. The franchisee brought in the local health department, which advised him to discard all open containers of food, which cost hundreds of dollars, Mr. On Tuesday, the Domino’s franchise owner fired the employees, identified by Domino’s as Kristy Hammonds, 31 and Michael Setzer, 32. Database of Dominos Pizza addresses and business hours. On Monday, commenters at the site used clues in the video to find the franchise location in Conover, and told Mr. Research info about lunch specials, sub shops and the top-rated pizza delivery in Newton, NC. “In about five minutes it’ll be sent out on delivery where somebody will be eating these, yes, eating them, and little did they know that cheese was in his nose and that there was some lethal gas that ended up on their salami,” Kristy said. Apply for Dominos Customer Service Rep(08986) - 2392 NC Hwy 10 West, positions available at our Newton, North Carolina location. In the most popular video, a woman who identifies herself as Kristy films a co-worker, Michael, preparing the unsanitary sandwiches. McIntyre was alerted to the videos on Monday evening by a blogger who had seen them. “It’s the toughest situation for a company to face in terms of a digital crisis.” The Domino’s experience “is a nightmare,” said Paul Gallagher, managing director and a head of the United States crisis practice at the public relations firm Burson-Marsteller. The perception of its quality among consumers went from positive to negative since Monday, according to the research firm YouGov, which holds online surveys of about 1,000 consumers every day regarding hundreds of brands.

In just a few days, Domino’s reputation was damaged. “Even people who’ve been with us as loyal customers for 10, 15, 20 years, people are second-guessing their relationship with Domino’s, and that’s not fair.” “We got blindsided by two idiots with a video camera and an awful idea,” said a Domino’s spokesman, Tim McIntyre, who added that the company was preparing a civil lawsuit. Still, Domino’s fired the two employees on Tuesday, and they were in the custody of the Conover police department on Wednesday evening, facing felony charges.īut the crisis was not over for Domino’s. On Monday, apologized for a “ham-fisted” error after Twitter members complained that the sales rankings for gay and lesbian books seemed to have disappeared and, since Amazon took more than a day to respond, the social-media world criticized it for being uncommunicative.Īccording to Domino’s, the employees told executives that they had never actually delivered the tainted food.

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